3 Tips How to rank on bing
Few weeks ago ComScore launched some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the United States which is almost half of the marketshare of Google. Furthermore Bing has signed a handle Baidu, a popular Chinese Search Engine, to power its SERPs for English questions. This makes it definitely needed for webmasters and SEO experts to guarantee that their sites are well enhanced for Bing which they have the opportunity to get high rankings on the “powered by Bing” network.
In this article we will concentrate on ways to optimize your website for Bing and we will provide 15 ideas that can assist you acquire positions on the search engine result. As a lot of you will see, some of these suggestions prevail in SEO and will likewise work for Google. This is due to the fact that even if the secret dishes of the significant online search engine vary, the main concepts are the exact same when it comes to ranking websites.
1. Improve your CTR
Duane Forrester, Item Supervisor with Bing’s Webmaster Program, has made it clear numerous times in the past that Bing concentrates on how users connect with the search results. In among his interviews he had divulged that “We are seeking to see if we reveal your result in a # 1, does it get a click and does the user come back to us within a reasonable timeframe or do they return nearly immediately?”. This was also validated at SMX East by Steve Tullis, who is Senior citizen Program Supervisor at Bing.
This suggests that Bing takes into consideration the click through rate which they use it as a Ranking signal. To learn more on ways to enhance your CTR, I strongly suggest you to check out the article “7 ways to maximize your CTR in Online search engine Results” where we describe all the basic strategies.
2. Minimize your Bounce Rate
For many years, the Bounce Rate began to become a growing number of crucial in SEO given that it was utilized by the search engines as a quality material signal. Bing not just takes into consideration the CTR however also it determines the timeframe between the click of the user on a particular search result and his return on the SERPs. If the overall quantity of time was less than a minute or a couple of seconds, this means that the outcome is not useful for the users. Attaining times greater than 1 minute or 2 suggests that your website is engaging and helpful for the users.
Also here we ought to keep in mind that both of the major search Engines, have actually established browsers of their own (IE and Chrome) which allow them to collect confidential information on how users communicate with the numerous websites. All these “goodies” supply useful details to the online search engine about which sites are of high quality and which are not. If you want to discover more on ways to reduce your Bounce Rate read the article “The 8 methods to reduce your Bounce Rate”.
4. Usage Bing’s Webmaster Center
The Webmaster Center of Bing is a totally free service which permits you to see important data about your site, check how many impressions & clicks you had on SERPs, manage your crawling rate, send sitemaps & RSS feeds, manage the manner in which Bing Indexes your site, examine your Organic Traffic and so on. Using this tool and evaluating its results is absolutely vital in order to improve your rankings and comprehend the flaws of your SEO project. Furthermore by examining the supplied info you can get useful insights on how compelling your site remains in the eyes of the users.